The time has come, and I have come to make an uneasy confession in my blogging mistakes. The reason why I decided to look back and analyze my blogging path, is very obvious - you can't move forward without restoring the basics. Leastwise, that's how a successful blogging voyage works and evolves. To shield fresh bloggers from committing the same mistakes mistakes, I've put together a bunch of typical blogger mistakes, which are very common between new and experienced bloggers.
Buy Domain Right Away
Let me start from a very first and the most important mistake in my blogging life - I bought my domain name just after the five long years of my blog life. To tell the truth, I don't know why I haven't done this earlier, probably because I never though it is so important to have personalized domain name. But it is pretty important, ladies and gentlemen, pretty important...
Having your personal domain name makes your blog/website look more professional and raises your domain authority indicator, so don't hesitate on buying your domain, especially if you pretend to keep the content coming. There are many online services, like Google Domains and GoDaddy, that will help you to choose and register your very own domain name in under an hour, without breaking the budget.
Choose Wisely, Think Twice
Every consistent web blogger and influencer, who regularly writes new content and updates social media accounts, sooner or later will receive an offer to participate in promo campaign. Depending on the niche of your blog, you might have an opportunity to promote particular services, which require you and your blog to have suitable background story. For example, health-related therapies, workout applications, healthy living projects and vegan/cruelty-free campaigns usually want to collaborate with influences, who follow the same lifestyle philosophy.
What I'm trying to say is that you should think well, before agreeing to participate in any kind campaign, because it might have an impact on your blog's future. If you are certain that you want to be a part of the promotional campaign and your blog is eligible to participate, then feel free to go on board.
Re-organize Your Pinterest Boards
Pinterest is one of the most blogger-friendly platforms at the moment and, unfortunately, it is highly underestimated by some bloggers. Everyone is obsessed about Instagram at the moment, but for smaller influences it is getting harder and harder to reach new audience and gain followers. When I compare the stats between my five-year old Instagram account and five-year old Pinterest account the results fascinate me! To see the detailed analytics and additional information about your daily/monthly activity and follower gain you can switch your regular user account (on both Pinterest and Instagram) to business and easily track the insights.
If you don't have or do not update your Pinterest profile, I highly recommend you to give it a second life and go through your old posts and boards. Try keeping your boards well-organizes and newly updated and the results may pleasantly surprise you. At the end of every week you'll receive an email with a little summary on your most popular Pinterest posts, so you can post similar pictures in the future.
Don't forget to add tiny, but important details for every picture from your blog that you pin on to your boards. Full name, description and relevant hashtags will create a huge difference, making your pins easily accessible for different audiences. Another important aspect - adding a link to your blog/website, so people can find the original source and read the article. Check the Pinterest Business and learn what kind of pins are popular this month and create the content interesting for your followers.
Blogger Platforms Are Your Friends
One of the easiest way to promote your new (and old!) blog posts is using blogger-friendly platforms. Only few bloggers-mastodons will remember how popular was a TotalBeauty portal, where beauty enthusiast were sharing their posts, reviews and asking questions. Some beauty communities, like Preen.Me are still growing, because they always promoted micro-influencers on their Instagram page. I remember the rise of Bellashoot platform (oh how I loved posting my makeup looks there) and don't even get me started on Google Plus communities, because this wound is still open and I doubt it will heal in the nearest future.
While some gray-haired, but nevertheless engaging beauty and fashion portals and communities are getting rusty, others become more and more popular among bloggers. Slowly but surely, they gain new audience and collaborate with young talents. About a year ago, I've been invited to a FashionPotluck digital platform that flocks together fashion, travel and lifestyle bloggers from around the world. If you are newbie-blogger and search for new places to feature your content, you should certainly join this platform. Another great community, that connects beauty enthusiasts is GlamExpress. They regularly update their website and feature makeup creators, so you can join the Glam family and share your works and articles.
Look Through Your Old Blog Posts
Going through your old blog posts and pictures may be a tedious task, but it is crucial for the current state of your blog. Do you actually remember when was the last time you checked your oldies but goldies? I have another huge blogger confession to make - it took me five + years to finally fix all those nasty grammar mistakes and delete unavailable pictures and invalid link in my antique posts. This is not right guys, don't repeat my blogging mistakes.
Old regular and sponsored blog posts from several years ago may be full of broken links and irrelevant pictures, which negatively affect the page and domain authority of your blog. Liked using popular web hosting to upload your pictures in better quality? Then it would be a great idea to check if these images are still available and work properly.
But is there any purpose in old blog posts? Yes, there is, especially if they are indexed by Google and have informative content. So, I advise you to go back to your old pieces and renovate them by adding new valuable information, pictures and graphs. Check out What Do You Do With Old Blog Post article by Laurel Taylor and learn how to update an old, but valuable content on your blog. I know it may be a bit boring to refresh your old writings, but believe me, it is so much easier to fix something old, rather than create a whole new blog post from scratch.
Ladies and gentlemen, this blog post turned out to be a bit longer, than I anticipated, so it is time to wrap it up. As a wise person once said,“Blogging is a marathon, not a sprint”, therefore taking time to learn and realize your blogging mistakes is very important for its improvement. Professional or not, as a blogger you have a unique opportunity to freshen up your old content, build brand-new strategies and sign up to various blogger-friendly platforms to promote your work. Do you still use any blogger forums and portals to share your pieces? Please, share your personal experience and let us all know what other blogging mistakes blogger should be aware of, I will be waiting for your replies in the comments. Thank you for reading me, lovelies, until next time!
Lot of love