Facebook, without doubt, is still one of today’s largest and most influential social networks. By simply adhering to Facebook’s best practices, creators and businesses alike can fully take advantage of it to expand their market reach and achieve remarkable business growth!
Which is why it is important to know the fundamental best practices that creators and businesses must do when promoting on Facebook.
Here are some of them:
Constantly keeping users engaged is something that a Facebook creator or businesses should always keep in mind. Engagement matters because as obvious as it may sound, Facebook is a social network. It revolves around users and their constant feed of activities.
Constantly engaging with your friends and followers increases not only your reach but also your social media presence and authority.
Avoid Any Form of Spam
No one likes spam. Thus, it should be avoided at all costs. However, there are instances wherein it can be a bit difficult to discern whether the content or post you are sharing already appears as spammy. This is why it is important to create a content marketing strategy.
If you are constantly posting and sharing repetitive images about your products in a desperate attempt to increase conversion, then you could already be spamming your audience with unwanted content which could hurt your brand or business in the long run.
One good way to avoid spamming the same old content is to diversify and repurpose your existing ones. Don’t be afraid to experiment on various media formats. Don’t just stick to sharing plain text updates or static images.
While keeping the gist of your original posts, you can also modify them in such ways that they appear as new and fresh! Convert your old image posts into videos. Turn lengthy posts into podcasts and videos into slides or pre-recorded video broadcasts via Facebook Live.
Tell a Story and Be Consistent
Facebook is made up of a large network of people, not bots. You can’t just force people to consume your content or buy your products by constantly flooding your feed with your posts. In order to truly reach your audience, it is important to tap into and carefully assess their personas. You need to make your audience relate or identify with whatever you are selling or promoting. Furthermore, you need to be consistent with it.
So what’s a good way to do it? It’s called the art of business storytelling!
One of the most common and blatant practices that can be observed today, not just in Facebook but also in other social media platforms, is clickbaiting. The main purpose of a clickbait is to attract users to click on a post. However, that post may or may not necessarily contain the actual reason why the user clicked in the first place! If it does, the subject matter is discussed very briefly and more often, in a non-substantial manner.
This is not a good practice especially when you want to increase your user engagement and reach. Be genuine and always strive to produce authentic content.
Build your own community
Another thing that’s great about Facebook is that you can build your own community. Creators and marketing experts often utilize this to reach and connect with users who are into a particular niche or interest.
Another advantage of building your own community is that you can connect, interact and provide support to your existing customers and followers. You can also gain new insights and ask for fresh inputs especially when it comes to your business or brand.
Utilize Facebook’s Available Resources
Facebook itself offers a lot of valuable resources that are helpful for creators and businesses. If you aren’t utilizing any of these tools, then you are truly missing out! Creator Studio, for example, lets you schedule and bulk delete content so you could be more efficient with managing your page or business. You can also set up a virtual storefront right using Facebook Shop. This lets you display and sell your items directly to your Facebook page and Instagram followers.
So there you have it! These are 7 of Facebook’s best practices that you should definitely keep in mind as you continue to implement crucial steps in improving your business or brand. Of course, there are still plenty of other things that must be considered but what’s important is you are already taking the first steps!